Mobile Phones and Outdoor Advertising: Measurable Advertising
نویسندگان
چکیده
منابع مشابه
Tourists’ Awareness and Liking of Outdoor Advertising
Tourism has become one of the largest and fastest growing businesses in the world over the recent decades. Total international tourist arrivals increased from 674 million in 2000 to 1,035 million in 2012 (World Tourism Organization, 2013). International tourism receipts in 2012 reached US$1,075 billion worldwide, documenting a 20% increase over 2009 (World Tourism Organization, 2013). World tou...
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ژورنال
عنوان ژورنال: IEEE Pervasive Computing
سال: 2011
ISSN: 1536-1268
DOI: 10.1109/mprv.2011.15